Location: Boise Idaho
Position: Promotions & Marketing
Position Summary:
The Promotions and Marketing Director is a team leader specializing in working with an experienced sales team and program directors to generate greater revenue and ratings on our stations. We are seeking a self-motivated, high achiever with excellent communication and organizational skills.
Essential Duties and Responsibilities for Marketing Director Position:
Work collaboratively with multiple internal and external departments on developing and implementing promotional, marketing and event concepts for the Boise Lotus 4 Station Cluster
Represent our stations at community events and promotions.
Work closely with Program Directors to implement on-air contesting, on-site client promotions, station events and website promotions.
Act as liaison between the Programming and Sales Departments to develop overall station campaigns, themes, and marketing approaches.
Enhance sales activity with creative event promotions partnering with local and national businesses utilizing station brand, on-air personalities, on air giveaways and creating compelling listener incentives.
Provide creative influence to enhance the stations’ images and visibility within the community to attract listeners and clients.
Manage and train staff of five+ part-time employees to execute sales and stations remote broadcasts and events.
Day-to-day management within the Promotions Department including policies and procedures.
Work with programming and sales to develop, manage and execute ratings and revenue generating promotions for the radio stations.
Manage production, ticket sales, marketing in collaboration with sales/programming departments for 3-4 major station events and concerts.
Collaborate with Program Directors and supervise market/stations contests including originating or adapting ideas, arranging prizes and listener events.
Meet daily, weekly, and monthly deadlines.
Assist with setting up and representing the station(s) for site appearances at various locations and events.
Assist with coordination of required equipment and personnel between departments.
Act as a contact between listeners and the station during events and promotions.
Requires visits to client offices and premises.
Required client outings to sports and other entertainment events.
Troubleshoot issues as necessary.
Ability to work under deadlines and in a fast-paced environment.
Establish and maintain working relationships with local promoters and media outlets including TV, Newspaper, online publications, and local businesses.
Write press releases and work with the local media to highlight events for our Radio Stations including the annual festivals, charity/community work as branding the stations and on-air personalities.
Propose, Manage, and implement yearly Promotions and Marketing budget for four radio stations.
Required Knowledge, Skills, and Abilities:
Bachelors’ degree in marketing, communications or business administration or equivalent number of years of experience with progressive management experience.
Must be able to work flexible hours, including nights, weekends, and holidays.
Bilingual Capabilities preferred.
Must be a motivated and an enthusiastic self-starter who is able to work effectively in a team environment and independently.
Strong ability to work as part of a team, demonstrate initiative and solve problems independently.
Strong Adobe Photoshop and MS Office skills (Power Point, Excel, and Word).
Exceptional time management and organizational skills
Strong written and verbal communications skills
Must be detail oriented.
Experience in Hiring, training, and Managing staff.
Must have a valid driver’s license and clean driving record.
Working Conditions and Physical Requirements:
The ability to lift or move a minimum of 50+ pounds and stand for long periods may be required. Requires travel to station events and client sites, valid driver’s license is required with good driving record. Must have a reliable means of transportation and maintain current insurance and registration.
ABOUT US:
Lotus Boise Corp. is a subsidiary of Lotus Communications Corp. and is a media, entertainment and digital marketing services company that owns and operates radio properties. Lotus Communications Corp. operates 47 radio stations in the Western United States including stations in Los Angeles, Las Vegas, Sacramento, Seattle, San Diego, Boise, Tucson, Fresno and Bakersfield. Lotus Boise Corp ensures there is no discrimination based on the grounds of race, color, religion, gender, age, handicap, veteran status or national origin in respect to recruitment, evaluation, selection, promotion, compensation and training. Lotus Boise Corp. is an equal opportunity employer. If you know anyone who may be qualified to fill this position, please let him or her know about this opportunity. All interested candidates are encouraged to contact Careers@lotusboise.com
